Apple App Developers
2021年7月7日Download here: http://gg.gg/vahcc
Overview
Auto-renewable subscriptions give users access to content, services, or premium features in your app on an ongoing basis. At the end of each subscription duration, the subscription automatically renews until a user chooses to cancel it. Users can subscribe on iOS, iPadOS, macOS, watchOS, and tvOS.
Great subscription apps justify the recurring payment by providing ongoing value to users and continually innovating the app experience. If you’re considering implementing the subscription model, plan to regularly update your app with feature enhancements or expanded content.
Many types of apps can take advantage of subscriptions, including apps that offer new game levels, episodic content, software as a service, or cloud support. Other appropriate subscriptions include apps that offer consistent, substantive updates, or access to libraries or collections of content. You can offer subscription in-app purchases alongside other in-app purchase types.
App Developer is the best drag and drop app builder on the internet. The app development software is built for all ages and requires no coding skills. This is the first platform where you are in control. Use the Apple Support app to find answers about your products, talk to an expert, or make a repair reservation. Download the Apple Support app. Mobile carriers. Service and Support coverage. Lost or stolen iPhone, iPad, or iPod touch. Lost or stolen Mac. Apple today named eight app and game developers receiving an Apple Design Award, each one selected for being thoughtful and creative. Apple Design Award winners bring distinctive new ideas to life and demonstrate deep mastery of Apple technology. The apps spring up from developers large and small, in every part of the world, and provide users. “The new app development technologies unveiled today make app development faster, easier and more fun for developers, and represent the future of app creation across all Apple platforms,” said Craig Federighi, Apple’s senior vice president of Software Engineering. We want to help ensure that Apple is playing by the rules and giving iOS app developers every chance to succeed, and not taking advantage of them. YOUR RIGHTS We believe that developers who work hard to design, build, and sell their own apps and in-app digital products in app stores should not be harmed by unfair or anti-competitive behavior.Getting Ready
To offer subscriptions (a type of in-app purchase) you’ll need to implement StoreKit APIs in your app, configure your subscriptions in App Store Connect and assign them to a subscription group (a group of subscriptions with different access levels, prices, and durations). After creating your subscriptions, include details such as a name, pricing, and description. Ensure that the subscriptions are available across all device types that your app supports. Consider including a way for subscribers to see the status of their subscription, along with upgrade, crossgrade, and downgrade options, and a deep link to easily manage or turn off their subscription from within your app. Make sure to follow our design and review guidelines. To get ready, do the following:
*Watch the In-App Purchase and Subscriptions Videos.
*Refer to the In-App Purchase StoreKit API documentation.
*Learn how to configure your subscriptions in App Store Connect Help.Understanding Guidelines for Subscriptions
Before creating your subscriptions, make sure you know about the requirements and best practices that will help you deliver a great user experience. The guidelines below provide details on what your subscriptions need to include and how they should be presented in your app, as well as information on making changes to existing subscriptions, offering free trials, and more. 85% Net Revenue After One Year
The net revenue structure for auto-renewable subscriptions differs from other business models on the App Store. During a subscriber’s first year of service, you receive 70% of the subscription price at each billing cycle, minus applicable taxes. After a subscriber accumulates one year of paid service, your net revenue increases to 85% of the subscription price, minus applicable taxes.
Here’s how it works:
*Auto-renewable subscriptions on all Apple platforms are eligible.
*Includes paid introductory periods (pay as you go, pay up front).
*Excludes free trials and bonus periods.
*Upgrades, downgrades, or crossgrades between subscriptions in the same group do not affect the one year of paid service.
*A move to a subscription in a different group resets the days of service.
If a subscription is no longer active — for example, due to a cancellation or a billing issue — the days of paid service stop accumulating toward the one year of paid service needed for an 85% proceeds rate, unless the user renews within 60 days.Creating Subscriptions
To configure your auto-renewable subscriptions, you’ll use App Store Connect. Each subscription product will need to be created as part of a subscription group and assigned a level. How you set up your subscription group or groups will determine how customers can subscribe to your content or services, how they move between subscriptions, when they are billed, and your proceeds rate. Before creating subscriptions, ensure that you understand the right subscription setup for your business model.Creating a Subscription Group
Each subscription you offer must be assigned to a subscription group. A subscription group is made up of subscriptions with different access levels, prices, and durations so users can select the option that best fits their needs. Since users can only buy one subscription within a group at a time, creating a single group is the best practice for most apps as it prevents users from accidentally purchasing multiple subscriptions.
If your app needs to offer users the ability to buy multiple subscriptions — for example, to subscribe to more than one channel in a streaming app — you can add these subscriptions to different groups. Users who buy subscriptions in multiple groups will be billed separately for each subscription. Keep in mind that if a user moves from one subscription group to another, their renewal date will change and their days of paid service will reset. Multiple subscription groups are not recommended for apps in which users would expect to have a single active subscription.
Keep your offerings simple so users can easily understand their options. For each subscription, create a user-friendly, self-explanatory name that differentiates it from others in the group. Use distinct names for app, the subscription group, and each subscription to avoid confusion.App nameSubscription Display NameApp nameSubscription Display NameRanking Subscriptions Within the Group
If you offer more than one subscription price tier within a group, each subscription can be assigned to a level. This ranking determines the upgrade, downgrade, and crossgrade path available to subscribers. Rank your subscriptions in descending order, starting with the one that offers access to the most content, features, or services, regardless of duration. You can add more than one subscription to each level if the offerings are equal.
Users can manage their subscriptions in their account settings on the App Store, where they see all renewal options and subscription groups, and can choose to upgrade, crossgrade, or downgrade between subscriptions as often as they like. When a user makes a change in their subscription level, the timing of the change varies depending on what has happened:
Upgrade. A user purchases a subscription that offers a higher level of service than their current subscription. They are immediately upgraded and receive a refund of the prorated amount of their original subscription. If you’d like users to immediately access more content or features, rank the subscription higher to make it an upgrade.
Downgrade. A user selects a subscription that offers a lower level of service than their current subscription. The subscription continues until the next renewal date, then is renewed at the lower level and price.
Crossgrade. A user switches to a new subscription of the equivalent level. If the subscriptions are the same duration, the new subscription begins immediately. If the durations are different, the new subscription goes into effect at the next renewal date.
Freemake Audio Converter is a new free tool that converts audio files between all key audio formats and prepares music for MP3 players, mobile phones and Apple gadgets. Infinite Pack for Freemake Audio Converter lets you convert any audio files longer than 3 minutes. The free audio program converts music to M4A audio format preparing files for Apple devices - iPad, iPhone, iPod. For more convenience it also exports converted audio files directly to iTunes. Freemake audio downloader for mac. Freemake only supports Windows. Get Freemake for Mac alternative to download and convert videos, rip and burn DVDs on Mac with ease. Freemake for Mac. Freemake is a free multimedia software developer, who develops and releases many software titles for totally free. The most famous product is Freemake Video Converter which can convert. Freemake Audio Converter Freemake Audio Converter is a free software for easy audio conversion. Convert your audio files to MP3, WMA, WAV, FLAC, M4A, AAC, OGG. Encode music for PC, MP3 players, iPod, iPhone, iPad, PSP, Android, tablets. Extract audio from video. Export MP3 to iTunes. Join several audio tracks.Pricing Subscriptions for Each Territory
Apps with auto-renewable subscriptions can choose from 200 price points across all available currencies and price tiers. You can set the prices you think are appropriate for subscribers in different locations, and you have the flexibility to price your subscriptions at parity if they’re available elsewhere.
Pricing Tool. The App Store Connect pricing tool can help you manage pricing based on current exchange rates. If there is a tax change or currency adjustment in a particular region, the price of subscriptions will generally not be affected unless you decide to pass the change on to your users. If you want to change the price of a subscription in a specific market, it’s important to understand which markets are tax inclusive before you take action. For example, if you decide to lower the subscription price for users in Germany, the revenue you’ll receive will be the purchase price minus the European Union’s value added tax (VAT) and minus Apple’s commission. The default pricing in the App Store Connect pricing tool is inclusive of applicable taxes that Apple collects and remits. For more information, review Schedule 2 of the Apple Developer Program License Agreement, which describes territories that have different tax treatments. Family Sharing Now available
Family Sharing allows a subscriber to share access to an auto-renewable subscription with up to five family members across their Apple devices. With a streamlined, convenient user experience, Family Sharing can help you attract subscribers, encourage paid subscriptions, increase user engagement, and improve retention. You can enable Family Sharing for your subscription in App Store Connect.
Whether a subscription is shared with a subscriber’s family by default depends on their subscription sharing settings and if the purchase was made before or after you enabled Family Sharing in App Store Connect. Subscribers who do not have the subscription shared by default are informed by Apple via push notification that the subscription can be shared with their family.
To help customers make a selection that best fits their needs, your subscription’s display name and sign-up screen should indicate that Family Sharing is included. You might also use in-app messaging to notify eligible subscribers that their subscription can be shared with family and explain how they can turn on sharing. Use receipt validation to verify and provide the proper access to subscribers and their family. Please note that once you enable Family Sharing for a subscription, it cannot be disabled.Offering Subscriptions to Multiple Apps
You can offer auto-renewable subscriptions to access multiple apps. Each app must be approved to use auto-renewable in-app purchases and published under the same developer account.
Use App Store Connect to set up separate and equivalent auto-renewable subscriptions for each app included in the multi-app subscription so that users can subscribe from any app. To avoid users paying multiple times for the same offering, make sure to verify that they are active subscribers before showing any subscription options. For details on how to determine whether a subscription is currently active, see Using Receipts.
You can also create an app bundle to group multiple subscription apps into a single download at a reduced price. App bundles can include up to 10 of your iOS apps or up to 10 of your macOS apps.
*For implementation details, see Offering a Subscription Across Multiple Apps.
*To learn more about app bundles on the App Store, see Offering App Bundles.Attracting Subscribers
By allowing users to try your subscription at the moment they’re most interested in its value, you increase the likelihood that they will subscribe. There are several ways you can provide a preview of the subscription experience.
Present subscription benefits during onboarding. By highlighting the value of your subscription when users first launch your app, you can educate them on how the app works and help them understand what they will gain from subscribing. Keep onboarding brief, engaging, and focused on the features your audience cares about, such as the ability to access the subscription across multiple device types. Include a succinct call to action and clear subscription terms.
To find out what you’ll need to include, see Clearly Describing Subscriptions.
Offer a freemium app experience. A freemium app allows customers to use the app at no cost, with the option to subscribe if they want to enhance their experience or engage more deeply. A free experience lowers the barrier to try an app, and users may be more inclined to invest in paid features after having had time to enjoy the app.
Include contextually relevant prompts to encourage users to subscribe — for example, when they near their monthly limit of free articles or videos. Additionally, consider making it easy for users to subscribe at any time by including a prompt throughout the app interface. Test and measure the impact of these prompts, and consider trying different versions of your call-to-action messaging to understand what resonates most with your audience.
Offer a metered paywall. A metered paywall allows users to access a finite amount of content for a specified duration before needing to make a purchase — for example, viewing 10 full articles per month for free in a news app. This gives users the opportunity to immediately start sampling your subscription experience, while encouraging engaged users to subscribe.Clearly Describing Subscriptions
An effective subscription purchase flow makes it simple for users to get the product or service they’re interested in. Use consistent messaging and include clear terms so users can easily recognize the value of the offer. A lengthy sign-up process will lower your subscription conversion rate, so keep the purchase flow simple and only ask for necessary information. In addition, the following details must be included in your subscription’s sign-up screen:
*Subscription name and duration, and the content or services provided during the subscription period
*Full renewal price, shown clearly and prominently, and localized in available currencies
*A way for current subscribers to sign in or restore purchases
Please note that your app and App Store metadata must include links to your Terms of Use and Privacy Policy.
Billing Amount
In the purchase flow, the amount that will be billed must be the most prominent pricing element in the layout. For example, an annual subscription should clearly display the total amount that will be billed upon purchase. While you may also present a breakdown price that the annual amount is equivalent to or a savings when compared to weekly or monthly subscriptions, these additional elements should be displayed in a subordinate position and size to the annual price. This ensures that users are not misled.
Free Trials
In the purchase flow for a free trial, clearly indicate how long the free trial lasts and the price billed once the free trial is over.Promoting Subscriptions on the App Store
You can promote your subscriptions directly on your App Store product page so users can easily find them and start a purchase or introductory offer even before downloading your app. Choose to promote up to 20 in-app purchases at a time to help you effectively increase discoverability for content within your app. This can be particularly effective for letting new customers know about introductory offers.Promoted in-app purchases have unique metadata to communicate their value.Providing Subscription Offers
You can create subscription offers to grow and retain your customer base by giving them a free or discounted price for a specific duration for an auto-renewable subscription. At the end of the offer period, the subscription auto-renews at the standard price unless a subscriber cancels it or turns off auto-renewal. You can provide the following pricing options for subscription offers:
Free. A subscriber can access your subscription for free for a specific duration — for example, a one-month free offer for a subscription with a standard renewal price of $4.99 per month. Their subscription begins immediately, but they won’t be billed until the offer duration ends. This offer may be useful if you want to let users experience your subscription at no immediate cost to them.
Pay as you go. A subscriber pays a discounted price each billing period for a specific duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month. Once the duration is over, they’ll be billed at the standard renewal price. This option may be useful if you want to attract price-sensitive users with a recurring discount without having to offer that discount for the lifetime of the subscription.
Pay up front. A subscriber pays a one-time price for a specific duration — for example, $9.99 up front for the first six months of a subscription with a standard renewal price of $39.99 per year. Once the duration is over, they’ll be billed at the standard renewal price. This offer may be useful if you want to offer an extended experience that gives users time to enjoy the subscription before the next renewal.Offer Types
There are three types of subscription offers you can give to customers: introductory, promotional, and offer codes. You can provide all three offer types at once, depending on your business goals. To determine whic
https://diarynote.indered.space
Overview
Auto-renewable subscriptions give users access to content, services, or premium features in your app on an ongoing basis. At the end of each subscription duration, the subscription automatically renews until a user chooses to cancel it. Users can subscribe on iOS, iPadOS, macOS, watchOS, and tvOS.
Great subscription apps justify the recurring payment by providing ongoing value to users and continually innovating the app experience. If you’re considering implementing the subscription model, plan to regularly update your app with feature enhancements or expanded content.
Many types of apps can take advantage of subscriptions, including apps that offer new game levels, episodic content, software as a service, or cloud support. Other appropriate subscriptions include apps that offer consistent, substantive updates, or access to libraries or collections of content. You can offer subscription in-app purchases alongside other in-app purchase types.
App Developer is the best drag and drop app builder on the internet. The app development software is built for all ages and requires no coding skills. This is the first platform where you are in control. Use the Apple Support app to find answers about your products, talk to an expert, or make a repair reservation. Download the Apple Support app. Mobile carriers. Service and Support coverage. Lost or stolen iPhone, iPad, or iPod touch. Lost or stolen Mac. Apple today named eight app and game developers receiving an Apple Design Award, each one selected for being thoughtful and creative. Apple Design Award winners bring distinctive new ideas to life and demonstrate deep mastery of Apple technology. The apps spring up from developers large and small, in every part of the world, and provide users. “The new app development technologies unveiled today make app development faster, easier and more fun for developers, and represent the future of app creation across all Apple platforms,” said Craig Federighi, Apple’s senior vice president of Software Engineering. We want to help ensure that Apple is playing by the rules and giving iOS app developers every chance to succeed, and not taking advantage of them. YOUR RIGHTS We believe that developers who work hard to design, build, and sell their own apps and in-app digital products in app stores should not be harmed by unfair or anti-competitive behavior.Getting Ready
To offer subscriptions (a type of in-app purchase) you’ll need to implement StoreKit APIs in your app, configure your subscriptions in App Store Connect and assign them to a subscription group (a group of subscriptions with different access levels, prices, and durations). After creating your subscriptions, include details such as a name, pricing, and description. Ensure that the subscriptions are available across all device types that your app supports. Consider including a way for subscribers to see the status of their subscription, along with upgrade, crossgrade, and downgrade options, and a deep link to easily manage or turn off their subscription from within your app. Make sure to follow our design and review guidelines. To get ready, do the following:
*Watch the In-App Purchase and Subscriptions Videos.
*Refer to the In-App Purchase StoreKit API documentation.
*Learn how to configure your subscriptions in App Store Connect Help.Understanding Guidelines for Subscriptions
Before creating your subscriptions, make sure you know about the requirements and best practices that will help you deliver a great user experience. The guidelines below provide details on what your subscriptions need to include and how they should be presented in your app, as well as information on making changes to existing subscriptions, offering free trials, and more. 85% Net Revenue After One Year
The net revenue structure for auto-renewable subscriptions differs from other business models on the App Store. During a subscriber’s first year of service, you receive 70% of the subscription price at each billing cycle, minus applicable taxes. After a subscriber accumulates one year of paid service, your net revenue increases to 85% of the subscription price, minus applicable taxes.
Here’s how it works:
*Auto-renewable subscriptions on all Apple platforms are eligible.
*Includes paid introductory periods (pay as you go, pay up front).
*Excludes free trials and bonus periods.
*Upgrades, downgrades, or crossgrades between subscriptions in the same group do not affect the one year of paid service.
*A move to a subscription in a different group resets the days of service.
If a subscription is no longer active — for example, due to a cancellation or a billing issue — the days of paid service stop accumulating toward the one year of paid service needed for an 85% proceeds rate, unless the user renews within 60 days.Creating Subscriptions
To configure your auto-renewable subscriptions, you’ll use App Store Connect. Each subscription product will need to be created as part of a subscription group and assigned a level. How you set up your subscription group or groups will determine how customers can subscribe to your content or services, how they move between subscriptions, when they are billed, and your proceeds rate. Before creating subscriptions, ensure that you understand the right subscription setup for your business model.Creating a Subscription Group
Each subscription you offer must be assigned to a subscription group. A subscription group is made up of subscriptions with different access levels, prices, and durations so users can select the option that best fits their needs. Since users can only buy one subscription within a group at a time, creating a single group is the best practice for most apps as it prevents users from accidentally purchasing multiple subscriptions.
If your app needs to offer users the ability to buy multiple subscriptions — for example, to subscribe to more than one channel in a streaming app — you can add these subscriptions to different groups. Users who buy subscriptions in multiple groups will be billed separately for each subscription. Keep in mind that if a user moves from one subscription group to another, their renewal date will change and their days of paid service will reset. Multiple subscription groups are not recommended for apps in which users would expect to have a single active subscription.
Keep your offerings simple so users can easily understand their options. For each subscription, create a user-friendly, self-explanatory name that differentiates it from others in the group. Use distinct names for app, the subscription group, and each subscription to avoid confusion.App nameSubscription Display NameApp nameSubscription Display NameRanking Subscriptions Within the Group
If you offer more than one subscription price tier within a group, each subscription can be assigned to a level. This ranking determines the upgrade, downgrade, and crossgrade path available to subscribers. Rank your subscriptions in descending order, starting with the one that offers access to the most content, features, or services, regardless of duration. You can add more than one subscription to each level if the offerings are equal.
Users can manage their subscriptions in their account settings on the App Store, where they see all renewal options and subscription groups, and can choose to upgrade, crossgrade, or downgrade between subscriptions as often as they like. When a user makes a change in their subscription level, the timing of the change varies depending on what has happened:
Upgrade. A user purchases a subscription that offers a higher level of service than their current subscription. They are immediately upgraded and receive a refund of the prorated amount of their original subscription. If you’d like users to immediately access more content or features, rank the subscription higher to make it an upgrade.
Downgrade. A user selects a subscription that offers a lower level of service than their current subscription. The subscription continues until the next renewal date, then is renewed at the lower level and price.
Crossgrade. A user switches to a new subscription of the equivalent level. If the subscriptions are the same duration, the new subscription begins immediately. If the durations are different, the new subscription goes into effect at the next renewal date.
Freemake Audio Converter is a new free tool that converts audio files between all key audio formats and prepares music for MP3 players, mobile phones and Apple gadgets. Infinite Pack for Freemake Audio Converter lets you convert any audio files longer than 3 minutes. The free audio program converts music to M4A audio format preparing files for Apple devices - iPad, iPhone, iPod. For more convenience it also exports converted audio files directly to iTunes. Freemake audio downloader for mac. Freemake only supports Windows. Get Freemake for Mac alternative to download and convert videos, rip and burn DVDs on Mac with ease. Freemake for Mac. Freemake is a free multimedia software developer, who develops and releases many software titles for totally free. The most famous product is Freemake Video Converter which can convert. Freemake Audio Converter Freemake Audio Converter is a free software for easy audio conversion. Convert your audio files to MP3, WMA, WAV, FLAC, M4A, AAC, OGG. Encode music for PC, MP3 players, iPod, iPhone, iPad, PSP, Android, tablets. Extract audio from video. Export MP3 to iTunes. Join several audio tracks.Pricing Subscriptions for Each Territory
Apps with auto-renewable subscriptions can choose from 200 price points across all available currencies and price tiers. You can set the prices you think are appropriate for subscribers in different locations, and you have the flexibility to price your subscriptions at parity if they’re available elsewhere.
Pricing Tool. The App Store Connect pricing tool can help you manage pricing based on current exchange rates. If there is a tax change or currency adjustment in a particular region, the price of subscriptions will generally not be affected unless you decide to pass the change on to your users. If you want to change the price of a subscription in a specific market, it’s important to understand which markets are tax inclusive before you take action. For example, if you decide to lower the subscription price for users in Germany, the revenue you’ll receive will be the purchase price minus the European Union’s value added tax (VAT) and minus Apple’s commission. The default pricing in the App Store Connect pricing tool is inclusive of applicable taxes that Apple collects and remits. For more information, review Schedule 2 of the Apple Developer Program License Agreement, which describes territories that have different tax treatments. Family Sharing Now available
Family Sharing allows a subscriber to share access to an auto-renewable subscription with up to five family members across their Apple devices. With a streamlined, convenient user experience, Family Sharing can help you attract subscribers, encourage paid subscriptions, increase user engagement, and improve retention. You can enable Family Sharing for your subscription in App Store Connect.
Whether a subscription is shared with a subscriber’s family by default depends on their subscription sharing settings and if the purchase was made before or after you enabled Family Sharing in App Store Connect. Subscribers who do not have the subscription shared by default are informed by Apple via push notification that the subscription can be shared with their family.
To help customers make a selection that best fits their needs, your subscription’s display name and sign-up screen should indicate that Family Sharing is included. You might also use in-app messaging to notify eligible subscribers that their subscription can be shared with family and explain how they can turn on sharing. Use receipt validation to verify and provide the proper access to subscribers and their family. Please note that once you enable Family Sharing for a subscription, it cannot be disabled.Offering Subscriptions to Multiple Apps
You can offer auto-renewable subscriptions to access multiple apps. Each app must be approved to use auto-renewable in-app purchases and published under the same developer account.
Use App Store Connect to set up separate and equivalent auto-renewable subscriptions for each app included in the multi-app subscription so that users can subscribe from any app. To avoid users paying multiple times for the same offering, make sure to verify that they are active subscribers before showing any subscription options. For details on how to determine whether a subscription is currently active, see Using Receipts.
You can also create an app bundle to group multiple subscription apps into a single download at a reduced price. App bundles can include up to 10 of your iOS apps or up to 10 of your macOS apps.
*For implementation details, see Offering a Subscription Across Multiple Apps.
*To learn more about app bundles on the App Store, see Offering App Bundles.Attracting Subscribers
By allowing users to try your subscription at the moment they’re most interested in its value, you increase the likelihood that they will subscribe. There are several ways you can provide a preview of the subscription experience.
Present subscription benefits during onboarding. By highlighting the value of your subscription when users first launch your app, you can educate them on how the app works and help them understand what they will gain from subscribing. Keep onboarding brief, engaging, and focused on the features your audience cares about, such as the ability to access the subscription across multiple device types. Include a succinct call to action and clear subscription terms.
To find out what you’ll need to include, see Clearly Describing Subscriptions.
Offer a freemium app experience. A freemium app allows customers to use the app at no cost, with the option to subscribe if they want to enhance their experience or engage more deeply. A free experience lowers the barrier to try an app, and users may be more inclined to invest in paid features after having had time to enjoy the app.
Include contextually relevant prompts to encourage users to subscribe — for example, when they near their monthly limit of free articles or videos. Additionally, consider making it easy for users to subscribe at any time by including a prompt throughout the app interface. Test and measure the impact of these prompts, and consider trying different versions of your call-to-action messaging to understand what resonates most with your audience.
Offer a metered paywall. A metered paywall allows users to access a finite amount of content for a specified duration before needing to make a purchase — for example, viewing 10 full articles per month for free in a news app. This gives users the opportunity to immediately start sampling your subscription experience, while encouraging engaged users to subscribe.Clearly Describing Subscriptions
An effective subscription purchase flow makes it simple for users to get the product or service they’re interested in. Use consistent messaging and include clear terms so users can easily recognize the value of the offer. A lengthy sign-up process will lower your subscription conversion rate, so keep the purchase flow simple and only ask for necessary information. In addition, the following details must be included in your subscription’s sign-up screen:
*Subscription name and duration, and the content or services provided during the subscription period
*Full renewal price, shown clearly and prominently, and localized in available currencies
*A way for current subscribers to sign in or restore purchases
Please note that your app and App Store metadata must include links to your Terms of Use and Privacy Policy.
Billing Amount
In the purchase flow, the amount that will be billed must be the most prominent pricing element in the layout. For example, an annual subscription should clearly display the total amount that will be billed upon purchase. While you may also present a breakdown price that the annual amount is equivalent to or a savings when compared to weekly or monthly subscriptions, these additional elements should be displayed in a subordinate position and size to the annual price. This ensures that users are not misled.
Free Trials
In the purchase flow for a free trial, clearly indicate how long the free trial lasts and the price billed once the free trial is over.Promoting Subscriptions on the App Store
You can promote your subscriptions directly on your App Store product page so users can easily find them and start a purchase or introductory offer even before downloading your app. Choose to promote up to 20 in-app purchases at a time to help you effectively increase discoverability for content within your app. This can be particularly effective for letting new customers know about introductory offers.Promoted in-app purchases have unique metadata to communicate their value.Providing Subscription Offers
You can create subscription offers to grow and retain your customer base by giving them a free or discounted price for a specific duration for an auto-renewable subscription. At the end of the offer period, the subscription auto-renews at the standard price unless a subscriber cancels it or turns off auto-renewal. You can provide the following pricing options for subscription offers:
Free. A subscriber can access your subscription for free for a specific duration — for example, a one-month free offer for a subscription with a standard renewal price of $4.99 per month. Their subscription begins immediately, but they won’t be billed until the offer duration ends. This offer may be useful if you want to let users experience your subscription at no immediate cost to them.
Pay as you go. A subscriber pays a discounted price each billing period for a specific duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month. Once the duration is over, they’ll be billed at the standard renewal price. This option may be useful if you want to attract price-sensitive users with a recurring discount without having to offer that discount for the lifetime of the subscription.
Pay up front. A subscriber pays a one-time price for a specific duration — for example, $9.99 up front for the first six months of a subscription with a standard renewal price of $39.99 per year. Once the duration is over, they’ll be billed at the standard renewal price. This offer may be useful if you want to offer an extended experience that gives users time to enjoy the subscription before the next renewal.Offer Types
There are three types of subscription offers you can give to customers: introductory, promotional, and offer codes. You can provide all three offer types at once, depending on your business goals. To determine whic
https://diarynote.indered.space
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